Coupon



Oct. 6, 1925- 1,556,515

7 H. E. FRENCH v COUPON Filed Sept. 11, 1925IIIIIIIIIIIIIII||I|I|I|||||| IIIIIIIIIII T A-B-CJOWEF? COMPANY STORESLZLIED 2V ANijiOPERTY OF R amazon-1n mm nmml i 2 mm on sum mum we cu:

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(AN l M P0 RTANT M ESSAG E FOR Y0 U -RA0 UQ/ -z Exchange this Ha'lf atthe James Lispch Co., 151 State St.

For 20 A B. C. Coupons FREE. no Purchase requir'ed ADVERTISEMENTSADVERTISE M ENTS ADVERTISE MENTS INVENTOR HENRYL'FRENCE AN IMPORTANT M 5SAG E FOR YOU PREAD/Z A TTORNEIS lntonted (Dole 6, i925,

son;

Application tiled September 11, 1923. Serial Etc. ($653,121.

To all whom it may concern: The back of the token also contains some Beit known that l, HENRY E. Funnels, advertising matter and the statementthat a citizen of the United States, and o resithis token can beexchanged at another dent of the city of New York, borough of store notnecessarily connected to the first @9 Manhattan, in the county and Stateof New one but associated therewith in a sufficient- York, have inventeda new and improved ly definite way that the customers of the Coupon, ofwhich the following is a full, first store will proceed to the secondstore clear, and exact description. at once in order to exchange thetoken for This invention relates to a coupon decoupons, end thisattendance will naturelly vice, end has for an object the provision and,inevitohly stimuletie the business of of o simple, efficient coupondevice wherethe second store. Furthermore, the interior by anyparticular organization, such as on of the folded portion is providedwith electrict light company, can stimulate the printed matter, such asadvertising, which ettendonce public on their own stores may be of anydesired shape or design as W .53 and at the some time direct attentionof required by the conditions of each problem,

the public to other and cooperating ruer- As shown in the drawings, thecoupon in any given locelrty device comprises two folded portions 1 andAnother oh'ect corn rises ineons whereb r 2 separated onh bv 2, line ofperforations the above-mentioned objects may be achieved such 3 alongwhich they con he severed d rther attention be called to edif Theportion 1 has printed on 'isng mutter disposed coupons. its frontsurface mutter announcing the A further object concerns the provisionfact this token can he exchanged for of means whereby this device is soformed certain number of regular trade coupons that more than one couponcan be torn ot the store or stores owned by the coin- Ell 'herefr-oin.pony, This will, of course stimulew the The invention is illustrated inthe drowattendance of the holders of these tokens ings, of whichat thestores referred to, and the more in- Figure 1 18 at front elevetion ofthe decrease in attendance will tend indirectly to cause greater buyingthan before. The

vice;

2 is a rear elevation; and lower edge of the rear portion 2 of the de- 3is an elevation of the device with vice or folder extends considerablybelow a portion of the coupon open and laid out the lower edge of t efront portion or token end on this lower part of the rear portion Inconsidering the desirability of stirnu- 2 o notice 2 is printed ceilingattention to leting the business of one or more orgenithe advertisingmatter disposed on the inzotions by means of ocoupons, ner surfeces,such es 4: end 5, of the folded e subgect port ns. This edvertising con,of course,

I developed the idea which is matter of uis epplicotiom l s that onecompo Le light compeny, sen monthly light bills these co in the portionsdoe-d i be noted from Fig 2 that buck and sepereted oni i rforeting eline surface the portion of the token is prohetween there, wherebyti'iey con be torn vided with more advertising space 6, and W9 spur. Theouter surfoce of one portion also with o statement the top 7 which ofthe coupon, when the device is folded directs the holder of the token toe second together, represents or cells attention to store where thesetokens will be exchanged l. feet that tile portion of the token is forfree coupons. @f course, these coupons 'iven in exchange for othercoupons at ore to be used later on in buying articles etein stores ownedby the electric light from the parent company, the first one company.immediately beneath the lower previously mentioned, but the merenecesedge of the front token or fold, the lower sity that the holders ofthese tokens should edge of the rear fold will extend down e hove to gointo the second store in order to proper distance and have thereon anotice get coupons will naturally stimu- 1m calling attention toadvertising matter on late his own trade end, therefore, this device theinner portions of the folded material. has provided means wherebymerchants edver isements of even other stores then viously referred to,end this ed 35 lg will stimulate their trade to some and organizationswhich otherwise have very little in common in their business areassisted in aiding each others business through the intermediary of thissimple de vice.

In the operation of the device, it is the intention to place thesefolded tokens into the electric light bills of any particular company,and a person getting the bill will naturally read the token and perceivethat he. can present one-halt" at the electric light stores and getvalue for it there; and he will also perceive that he can present theother half of the token to a second store and there get a free couponpermitting him to buy some more goods at the first store.

W hat I claim is i. A coupon which includes a pair of :tolded portionsseparated by a line of peri orations, printed matter on the outersurface of one of said portions relating to the tact that this portionof the coupon has an exchange value at a certain store and print edmatter on the outer surface of the other of portion has an exchangevalue another store, the temporary union oi the two portions thuspermitting one company to assist in stimulating the trade of another bysending out these two coupons together to a customer.

2. A coupon which includes a pair of tolded portions separated by a lineof perforations and adapted to be folded together, the lo ver edge ofone of said portions extending below the lower edge of the other aprinted notice disposed onthe lower edge of the lastmentioned portionand calling attention to printed matter contained on the inner surfaceof each portion, printed matter disposed on the outer surface of one ofsaid portions and relating to the fact that said portion has an exchangevalue at a certain store, and printed matter disposed on the outersurt'ace oil the other of said portions and relating to the tact hatsaid change value at another s company can assist in stimulating thetrade of another by sending out these two portions together to itscustomers tit)

